One builder, one marketer, one operating model, three hypotheses.
Hypoth is a studio for AI products run by Jason Grant and Karen Grant. Jason designs and engineers every experiment that ships; Karen drives the brand, the voice, and how each one gets told. The model is small and stubborn: write the question down, build something narrow to test it, set a window and a bar in advance, then publish either a continuation note or an honest post-mortem either way. Olllo and Wren are the first two experiments shaped by this.
Every experiment begins as one written sentence committed enough to test against a defined bar. The sentence sits at the top of the repo. If I can't write it, I don't build.
Spec gates. Doc gates. Test gates. A constitution file enforced in CI. Solo dev velocity is where discipline compounds fastest — the case study on this is on the olllo page.
Each experiment gets a defined window and a defined success bar before any code is written. When the window ends, the question gets answered: continue or sunset.
If the hypothesis didn't hold, the page says so — in detail, with numbers. A studio that hides its losses isn't running the experiment; it's marketing it.
founder, designer, engineer
I make small things, write down what I learn, and keep the ones that earn it.
By day I'm Head of Design at Hi Marley (Series B); before that, Director of Design at Klaviyo (Series D → IPO) and a fractional VP of Design role. Across all of them, my work has lived where design, engineering, and product narrative meet.
At Hypoth I design and engineer everything that ships under the studio. I'm open to design-engineering and product leadership conversations.
brand, voice, social
I make companies shine and present their best self.
I'm a brand strategist and creative director. I've run my own branding studio for years, with a specialty in non-profits.
At Hypoth I drive the brand, the voice, and how each experiment gets told. Outside the studio, I take on select brand work.